Redefining college merchandise with purpose
More than just merch
At UNICO, we believe college merchandise should do more than show school spirit - it should directly support the athletes who make game day possible. Founded on the principle that fans deserve better and athletes deserve more, we're creating a new model where every purchase powers athletic programs forward.
Through our exclusive partnerships with university athletic departments and collectives, we're transforming how fans support their favorite teams. Each piece of UNICO gear directly contributes to the athletic programs you love, creating a meaningful connection between fans and athletes.
50+
Licensed Schools
% of
Direct athletic support
500+
Student-athletes supported
The Unico difference
Every Purchase Direclty Benefits Your School
Trusted by leading programs
Through our partnership with MV Sport/The Game, we hold over 350 college merchandising licenses across the US. With in-house fulfillment and decades of manufacturing excellence, we ensure every piece meets the highest standards of quality and authenticity.
Let's connect
Have questions about UNICO or interested in partnering with us? We'd love to hear from you.
Be Part of Our Story
Schools
Partner with unico
Transform your athletic merchandise program. Join 50+ licensed schools making an impact.
Athletes
Athlete Collaborations
Create your exclusive merch collection. Direct support through your school's collective.
Students
Campus Ambassador Program
Represent UNICO at your school. Earn commision, get exclusive gear, build your resume.